Way WeDesign, India
A leading background checks company without any online presence.
Our client is a leading company specializing in providing comprehensive background screening services to businesses and organizations worldwide. With a reputation for accuracy and reliability, they had a strong offline presence but were looking to establish a robust online presence to expand their reach.
The primary objective for the company was to enhance its online visibility, attract quality organic traffic, and establish itself as an authoritative figure in the background verification industry. They aimed to achieve these goals through effective SEO strategies, without the need to spend money on paid ads
Low Online Visibility: BGV company had minimal online presence, making it challenging to compete in the digital landscape.
Keyword Ranking: They were not ranking for relevant keywords, which hindered their ability to reach their target audience.
Competitive Industry: The background verification industry is highly competitive, with many established players dominating search engine results.
Technical Issues: The client's website had technical issues, including slow loading times and poor mobile optimization, impacting user experience and SEO rankings.
Our SEO team devised a comprehensive strategy to address these challenges:
Keyword Research: We conducted in-depth keyword research to identify relevant keywords with high search volume and low competition.
On-Page Optimization: We optimized the website's on-page elements, including meta titles, descriptions, headings, and content, to align with target keywords.
Technical SEO: We resolved technical issues, improved site speed, and ensured mobile responsiveness to enhance user experience.
Content Strategy: We created high-quality, informative, and engaging content to showcase XYZ Background Verification's expertise in background screening.
Link Building: We implemented a strategic link-building campaign to improve the website's authority and credibility.
Local SEO: We optimized the client's Google My Business profile and local citations to target local customers effectively.
Our journey begins with search engine optimization (SEO), a critical element in ensuring our platform reaches the right audience. By optimizing our website and content, we've enhanced its visibility in search engines
With the targeted marketing of Instagram and Facebook ads, we've effectively engaged the Malayalee community, raising awareness about the matrimonial site and encouraging user registration, participation of Malayalee community.
When it came to Google ads, our primary goal was to boost the app downloads . Our well crafted Google Ads Campaign drived more app downloads from all over the world
Chatbot services for instance assistance and personalised registration support
The SEO efforts yielded remarkable results:
Organic Traffic Result
1. Keyword Rankings: Our BGV company now ranks in the first position for more than 50 relevant keywords, including "background verification services," "employment background check," and "criminal record check."
2. Organic Traffic: Their website's organic traffic increased by 300% within the first six months of implementing the SEO strategy.
3. Online Visibility: The client's online visibility improved significantly, and they consistently appear in the top search results.
4. Increased Conversions: With improved rankings and a better user experience, the client experienced a 150% increase in lead generation and conversions.
5. Industry Authority: Our BGV company is now recognized as an industry authority, thanks to the informative content and improved online presence.
In conclusion, the SEO transformation for a Background Verification company not only boosted their online visibility and keyword rankings but also established them as a trusted leader in the background verification industry. This case study highlights the significant impact of SEO in achieving business objectives and standing out in a competitive online landscape.