case banner

Case Study of Millow


Customer: Millow

Industry: BGV Company

Achievement: Best BGV Company in India

Location: Bangalore

Serve Area: Pan- India

Background: In 2018, Millow.io entered the market with modest beginnings, facing considerable challenges. With no online presence and offering only basic services, the company had ambitious goals. The primary objective was to establish itself as an industry leader and expand its range of services to meet the evolving needs of its clients.


Starting from scratch, Millow.io embarked on a journey to build a robust online presence and develop a comprehensive suite of services. This case study explores the strategies and efforts that transformed Millow.io from a fledgling company into a prominent player in its industry, highlighting the key milestones and lessons learned along the way.


Challenges:

  • New to Industry When Millow.io first launched, it had no existing website or digital presence. Establishing a strong online footprint was critical for the company's growth and visibility in a competitive market.
  • Basic Services Initially, Millow.io offered a limited range of services. The company needed to diversify its offerings to cater to a broader clientele and stay relevant in the industry.
  • Growth Ambition From the outset, Millow.io aimed to become an industry leader. This ambition required not only enhancing their service portfolio but also implementing innovative strategies to stand out among competitors. more services.

Why They Chose Us?

Millow.io chose our comprehensive digital marketing plan due to its competitive pricing and the promise of a holistic approach to his business needs.

Our Solution

We implemented a multi-faceted digital marketing strategy over six years:
Website Development: We built a professional website to showcase their services.

Search Engine Optimization (SEO): Optimized the site to rank for all relevant keywords.

Social Media Marketing (SMM): Established a strong presence on social media platforms.

Google Ads: Implemented targeted Google Ads campaigns to drive relevant traffic and increase lead generation.

Branding: Developed a consistent and recognizable brand identity.

Influencer Marketing: Collaborated with influencers to boost brand credibility.

Moment Marketing: Capitalized on trending moments to engage with the audience.

Implementation

Year 1: Launched the website with basic services, started SEO, and began ranking on Google within three months.

Year 2: Achieved #1 positions for all target keywords.

Year 3- 6: Expanded to social media marketing, influencer collaborations, and moment marketing to enhance brand visibility and engagement.

Result

  • Traffic Growth: From 0 to 5,000 visitors per month initially, now has reached 45,000 visitors per month.
  • Milestones: Website developed in one month, SEO rankings achieved within three months, #1 positions for all keywords within a year.
  • ROAS: We good ROAS for both Google Ads and Meta Ads.
  • Social media: Successful SMM campaigns including Google Ads, influencer marketing, and moment marketing.

Customer Feedback

Millow.io is extremely satisfied with the results. The company, which was new five years ago, is now well-known and trusted by numerous MNCs and HR professionals. Millow.io has transformed from a fledgling startup into a respected industry leader, thanks to the full digital marketing solution provided by Way WeDesign.