• 2022-04-22
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Are you accustomed with schema markup? Let’s look at how we can use it to drive traffic

Schema markup is among the most recent events in SEO. This new optimization approach is one of the most powerful but undervalued forms of SEO available today. We can easily raise your website’s ranking in search engine result pages once we comprehend this schema markup method (SERPs).

Are you looking for a tactic to boost your SEO and organic rankings faster? You’ve arrived at the right place.

We would like to show you exactly what schema markup is and how to get started using it on your website. We know that for those who are new to schema markup, this may seem to be a bit more technical, but We have some good news for you: you can also comprehend this smoothly. We can explain schema markup to you with the assistance of the best digital marketing in Kochi.

What is the meaning of schema?

In short, schema is a kind of microdata that enables search engines to understand what your content is about.

Schema markup is typically a piece of code that you place on your website to instruct search engines to return more informative results for users. If you’ve ever come across rich snippets, you’ll recognize what schema markup is all about. If you have any queries about schema, we can aid you as a digital marketing company in Kochi.

We are all aware that search engines such as Google, Yahoo!, and Bing are unwilling to recognize your content. It only grasps words and phrases, but it has no idea what those words mean.

Schema can tell search engines what data means

Your website’s content is indexed and displayed in search results. However, with the help of schema markup, some of that content is indexed and remitted in a different way.

If you’re wondering how schema markup can help you, this is the place to be. Simply put, it informs the search engine about the meaning of the content. For example, if we tell a search engine “apple” the search engine does not understand what it means, but if you put the right schema for apple, which is a mobile brand, the search engine understands what apple truly means.


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As you can see, the second picture tells search engines that “Apple” is a company brand.


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User wants Schema Markup

When a website employs schema markup, users can see what a website is about, where it is situated, what that does, how much it costs, and a plethora of other information even in the SERPs. Some people think of schema markup as a virtual business card.

How to Implement Schema Markup on a Website

Markup generators and Manual markup are the two options for adding Schema markup enactment here. Markup generators are suitable for beginners, while others can opt for manual markup.
Markup by Google Structured Data Markup Helper

1. Structured Data Markup Helper from Google


Select the type of data on our website using Google’s Structured Data Markup Helper. There are many different types of data, such as articles, events, movies, reviews, Q&A, software applications, job applications, and so on.

2. Insert the URL


You should paste the link that requires markup. You don’t need to worry if you only have HTML; you can simply paste it instead. Then, select the “Start Tagging” option.

The next page will load with a workspace for the next phase of markup, which will involve tagging items. In the left pane, you can see your web page, and on the right, you can see the data items that have to be tagged.

3. Decide which elements to highlight


As this is a blog post, you can add “Name” markup by spotlighting the blog’s name. After you’ve finished highlighting, select “Name” from the tooltip.

There are many options for tagging, such as name, author, data published, image, URL, publisher, links, and so on. As a result, you can choose which options you want to highlight in SERPs when visitors arrive at our page.

5. Create the HTML


When you’re done, click the “Create Html” button.The HTML of your page will then be displayed, with the relevant microdata inserted in the locations you specified.

6. Add Schema Markup to Website


Then, go into your CMS (or source code if you don’t have one) and attach the highlighted snippets into the suitable situations. To find the schema markup code, look for the yellow markers on the scrollbar.

You can now download HTML files and copy/paste them into your CMS or source code. When you click “Finish,” you’ll be given a list of “Next Steps.”

7. Finally, we must place your schema to the test.


You can see how your page will look with the added markup by using the Structured Data Testing Tool. You can examine the published web page as well as the code generated by the tool that we downloaded.

If necessary, you can edit the HTML directly in the testing tool to change the schema and preview the results again.

Markup Manually

You don’t have to worry if you can’t find the type of Schema you need in markup generators; you can add it manually.

The code appears intimidating at first glance, but it is actually quite simple, and you will only need to change a few values in it. Even if you don’t know how to code, you can try doing markup manually.

You can use JSON-LD or Microdata to implement manual markup.


JSON-LD is a more commonly used method for manually adding Schema markup. Besides that, Google supports this method. It is also easier to understand and implement than Microdata or other outmoded formats such as RDF or Microformats.

Microdata schema is less popular than JSON-LD and is only used in rare cases, such as when targeting search engines that do not support JSON-LD, such as Yandex.

Microdata, unlike JSON-LD, does not allow you to attach a single piece of code to our page’s head>. Rather, you’ll need to streak each element in your HTML separately.