Retargeting/Remarketing is said to be one of the best cost-effective and high ROI generating tools in Digital Marketing.
- Studies say, only 4% of people will make a purchase on their first visit to an eCommerce site. That means a huge 96% of your site visitors leave without completing a purchase. Retargeting is the proven strategy to get them back and complete a sale.
- Website visitors who are retargeted with display ads are more likely to convert by 70%.
- MailChimp's research shows that a combination of email and Google remarketing increases sales by 107%. And that makes perfect sense.
- Retargeting through Google Display Ads will see your ads reach over 90% of all Internet users!
So all in all, what we like to call a no brainer Digital Marketing tactic!