Retargeting/Remarketing

Retargeting/Remarketing is said to be one of the best cost-effective and high ROI generating tools in Digital Marketing.

• Studies say, only 4% of people will make a purchase on their first visit to an eCommerce site. That means a huge 96% of your site visitors leave without completing a purchase. Retargeting is the proven strategy to get them back and complete a sale.
• Website visitors who are retargeted with display ads are more likely to convert by 70%.
• MailChimp's research shows that a combination of email and Google remarketing increases sales by 107%. And that makes perfect sense.
• Retargeting through Google Display Ads will see your ads reach over 90% of all Internet users!

So all in all, what we like to call a no brainer Digital Marketing tactic!

As Kerala's #1 retargeting company, we can offer you the following retargeting options.

• Advanced Successive Retargeting
• Google & Facebook Ads
• Google Display Network
• Video Retargeting – YouTube
• Email Remarketing / Retargeting

Retargeting has got a bit of a bad repetition in recent times. What with concerns around customer privacy and the repetition of some campaigns, many consumers find them to be disgusting. And that’s not something any brand wants to be. Retargeting is one of the highest, if not the highest, ROI options available in the paid ads toolkit. Sequential Retargeting Campaigns help the right balance between privacy concerns and repetition whilst safeguarding that ROI generator? With sequential retargeting, you can personalize the shopping experience for your potential customers. You can tell your brand story through imaginative and engaging short videos and images. All whilst keeping it relevant to the stage of the sales funnel your prospect is in.

Dynamic remarketing/retargeting ads allow you to automatically show product or service ads to site visitors who viewed said products/services without making a sale or inquiry they're an excellent way to close a purchase as you'll automatically include a coupon code, cross-sell deal or exclusive bonus to urge people to require a final desired action. For fence-sitters, this will be an excellent final push to urge them over the road and convert into paying customers. As a result, they tend to produce a very high ROI, typically pennies in ad spend per sale!

Remarketing on the Google Display Network (GDN) allows you to put ads ahead of individuals who browsed your website or app without making a sale or inquiry. By placing your ads on the Google Display Network you open up the chance to advertise on over two million websites round the world. Essentially, wherever your site visitor goes on the online , your ads accompany them given the vast reach of the GDN. Not only that, but the GDN also allows your ads to appear again when past site visitors search on Google for related products or services. As such, it provides an extra great remarketing opportunity to assist you shut a purchase or inquiry.

Video remarketing gives you the opportunity to display ads to people who have engaged with your YouTube videos. As YouTube is owned by Google, this includes YouTube and therefore the Google Display Network of some two million-plus websites. Videos are the most engaging content available to us as Digital Marketers. Research shows that the human brain will process the content of a video 60,000 times faster than it will when reading text. Not only that, but it helps create an emotional reference to your audience which may be a compelling means of engagement. As such, video remarketing is one of the most powerful tools available in the retargeting tool kit.

MailChimp's research shows that a combination of email and Google remarketing increases sales by 107%. Email remarketing allows you to automatically send an incentivized email to cart abandoners within the first hour of cart abandonment. This is significant when you consider the research undertaken at the Massachusetts Institute of Technology (MIT) which shows that your chances of re-engaging a lead drop by 10x if your follow up occurs quite an hour after your first interaction with a possible customer. As such, email remarketing gives you the added bonus of providing to the minute remarketing options.