Relationship between social media and SEO
Content marketing is about informing, entertaining, and enticing your audience. Whereas, social media is about promoting your content. SEO makes sure that your digital activity improves your search engine ranking. All these when combined, work together toward achieving relevance for your audience. For over many years, search has been a major source of traffic and leads for businesses leveraging online marketing. However, social media marketing is even more heavily embraced today with the growth of social networks. The term social media management relates to optimizing and posting your content on social media networks like Twitter, Instagram, or Facebook. But SEO strategy makes your content or website more searchable so that people looking up questions or phrases about topics or products related to your industry will find your site in the search results.
Nowadays, social media is gradually increasing in importance as a digital marketing platform. Besides, the important distinction to make is that social media and SEO are not competitive forces. Instead, these two facets of inbound marketing are capable of working together to amplify the results of each other.
Social Media SEO Strategy
#1 Integrated Keyword Strategy
The line between social media platforms and search engines is blurring. Apply the keyword strategy you use for your website to your social media engagement when appropriate. However, this does not mean cramming tweets full of keywords. Instead, you should be aware of how you are wording social media content. Also, you can increase the reach of your messages by incorporation proper keywords into social media content.
#2 Incorporate Links into Presentation and Video Content
Those platforms that facilitate content sharing, such as SlideShare for presentations and YouTube for video are some of the most powerful social media platforms. While sharing or posting content on these types of networks, one should ensure that the links shared and blog posts related to the content on your website. This can help build new inbound links and increase traffic to your website.
#3 Build Links and Social Media Reach
Search engine optimization is about adding inbound links to your website. Even though inbound links are still important, social media reach should be a secondary metric for marketers who are looking to increase search traffic. Social media data affects the search engine rankings of your website. You need to increase the number of followers or fans of your account to get more people to share your content on social media. Hence, through quality content engagement and content creation, you build inbound links as well as social media reach.
#4 Establish New Relationships and Optimize Social Profiles
Social media profile pages can act as extensions of your business websites. You would also optimize your website pages for keywords and page titles, as well as audit your social media profile to make sure they mirror the search engine optimization strategy of your website.
The internet and social media are now a social communications channel. In digital marketing, relationships are important for social media attention and driving inbound links, similar to sales. Building relationships and expanding the market using social media can open opportunities for link-building opportunities and guest blog posts.
How Social Media Affects SEO
Leveraging both Social Media and SEO strategies will give you more chances for audiences to discover your brand or business. Moreover, it helps your search results page rankings indirectly. Search engines that crawl your internet will think your brand is credible when you get a lot of traffic to your website. These search engines might place your search result higher than others. You might see a boost in traffic if you post interesting content on social media that is incredibly click-worthy.
Furthermore, if credible brands or potential customers see your posts on social and share your website’s link on other websites or their blogs, that could boost your webpage authority. This will help you to move you up in search rankings. Although, this might not make a major dent in your total page authority score or rankings, especially when you’re starting. Social engagement ensures people have your brand on top of their mind when they are about to purchase products that your business offers. Hence SEO and social media marketing will ultimately help to improve the likelihood that your brand will perform better on the search engine in the future.