Archive for the
‘Digital Marketing’ Category

A long way from being just a trend, social media has come. Devising a carefully designed, oriented social media marketing campaign is a mandate for large and small companies. But how can you ensure that the noise on social media cuts through your marketing message and reaches your target audience? You will need a consistent […]

Finding a perfect SEO agency for your business will be a difficult and confusing task. There are numerous agencies that provide SEO services. But finding an authentic and reliable SEO service provider might be complicated. It is necessary to scrutinize and evaluate agencies to select the best from them. Asking good and relevant questions to […]

Content marketing is about informing, entertaining, and enticing your audience. Whereas, social media is about promoting your content. SEO makes sure that your digital activity improves your search engine ranking. All these when combined, work together toward achieving relevance for your audience. For over many years, search has been a major source of traffic and […]

Since there are limitless options available today, choosing a marketing agency to help in reaching the sales target and business goals and might seem an easy task for several organizations. However, the task becomes not-so-easy when it comes to hiring a digital marketing /online agency. Firms that are looking to hire an agency or the […]

In many companies, the SEO team that focuses on organic search and the paid search team that runs PPC campaigns are completely separate departments. Both can also run parallel to each other. In some scenarios, they might run competing with one another. The Interplay Between organic search and paid ads Many aspects of online advertising prove that […]

Much like regular SEO, local SEO is a series of strategies or actions that are designed to improve your visibility on search engines such as Google when people close to your physical location perform a search. Moreover, SEO improves sales by building online visibility. This is done by creating content using relevant keywords. This may […]