Digital Marketing Specialist

carrer

Digital Marketing Specialist

We are looking for great talent with a passion in Digital Marketing for developing and executing comprehensive digital marketing strategies to drive online brand presence, increase traffic, and enhance customer engagement and conversions. This role requires a combination of skills in SEO, SMM, SEM.

Published Date : October 23, 2024

Job Type : full-time

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Responsibilities

  • Develop and implement digital marketing strategies in alignment with company goals and objectives.
  • Plan and execute multi-channel digital campaigns, including SEO, PPC, social media, content marketing, and more.
  • Conduct keyword research to identify target keywords and phrases.
  • Perform on-page optimization, including Meta tags, headers, and content improvements.
  • Monitor and report on SEO performance, traffic, and rankings.
  • Stay updated on SEO trends and algorithm changes.
  • Develop and manage PPC campaigns on platforms like Google Ads, Bing Ads, and social media.
  • Set and monitor ad budgets and bids.
  • A/B test ad variations and landing pages to improve click-through rates and conversions.
  • Manage and grow social media channels
  • Develop and execute social media advertising campaigns.
  • Plan and create high-quality, relevant content for blogs, social media, and other digital platforms.
  • Analyze website and campaign performance using digital marketing tools.
  • Generate reports and provide insights into campaign results.
  • Continuously monitor KPIs and adjust strategies to improve performance.

Qualification

  • Bachelor's degree or a related field experience.
  • Excellent communication skills & good knowledge and experience
  • Proven experience in digital marketing, including SEO and PPC campaign management.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, and SEMrush.
  • Proficiency in PPC advertising platforms (e.g., Google Ads, Bing Ads).
  • Strong social media management
  • Excellent analytical and problem-solving skills.