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5 Instagram SEO Tactics To Boost Your Reach

Is it possible to use SEO on Instagram? Here is the key endorsed by a digital marketing agency in cochin.

If you’re using Instagram to boost your business, enhancing your followers is the key to ensure success. The chances of sales growth are high if more people view your content. As a result, Instagram optimization is an essential for your company. If you are a business owner who does not use Instagram, register for Instagram and log in quickly.

 This is the delicate part in which Instagram SEO distinguishes from the google SEO that we are familiar with. We just have to get the track on this platform in order to boost your reach. This blog will walk you on some of the most successful tactics for optimizing your Instagram bio for search results, so you can focus on your business.

What exactly is Instagram SEO?

Instagram SEO simply means optimizing your Instagram account’s content so that it shows up as the first one in search results without a hesitation. We need our profile or content to seem at the top of the search results when someone searches for a relevant keyword or hashtag in the Insta search box.

How does SEO entail on Instagram?

Instagram SEO is crucial because it enables us to build connections who are conscientiously searching for categories related to your business. With 1.386 billion active users, Instagram is one of the most widely used social media platforms in the world. As a digital marketing company in Kochi, we can also aid you with insta seo, so kindly notify us if you have any queries.

Can you figure out what factors influence Instagram SEO ranking?

Search text

This same text you enter into the search box is the most important signal for the search results. With relevant usernames, bios, captions, hashtags, and locations, we must tone with what traffic search keywords. To initiate, figure out what search key phrases visitors use to find content related to yours. Google Analytics, Hootsuite Insights, and other social analytics tools can help you figure out what keywords people used to find your business.

User interaction

It encompasses hashtags and accounts that the user has followed and interacted with, as well as posts that the user has previously viewed. It’s concerning to research once more. Consider the hashtags that your target audience is likely to use and interact with. We should also encourage interaction with our posts.

Popularity metrics

Content that has earlier been voguish is more likely to rank high in search results. Instagram popularity is determined by metrics such as the number of clicks, likes, shares, and followers for an account, hashtag, or location.

Posting at the right time is a good strategy for generating instant engagement. That early engagement suggests popularity and offers a search boost to your content while it is still relevant and fresh. We can provide customizable best time to publish recommendations.

5 Instagram SEO Tips to Elevate Reach

1. Make your profile or bio more searchable

Our Instagram bio is an excellent place to include relevant keywords and search terms. Instagram SEO begins with the Instagram bio. Choose a maneuver and a profile name that are a perfect match for your content. If you’re known by your brand name, that’s the best place to start. If you have a keyword chamber in your hand, use those keywords as well.

You can use a simple technique, notify all accounts that appeared in top search results for terms related to your business. Words that can boost your reach can be found in those profiles.

So, make sure to include relevant keywords in your bio. You should respond to the questions Who are you? and what do you stand for? What kinds of content can users find in your grid? and so forth. Finally, if a location is important to your business, include it in your bio. To include a profile location

  1. Click the profile icon ,
  2. Click on Edit Profile
  3. Choose the Contact Option
  4. Enter the address, which can be specific or general as desired
  5. Make certain that you roll the slider bar for Display contact information


2. Make sure to use the correct hashtags

While it has long been considered an old trick to hide Instagram hashtags in comments, Instagram has now indicated that keywords and hashtags should be present directly in the caption to impact search results.

 Instagram has also previously posted new hashtag tips to help you appear in search results:

  • Only use insta post hashtags that are related to your post.
  • Make use of a mix of well-known, niche, and specific hashtags.
  • Limit the number of hashtags used per post to three to five.
  • Never use nonsensical or irrelevant hashtags, such as #explore page.

So, let’s see what the best SEO hashtags for Instagram are. It all depends on your company and your target market. To get a sense, use Instagram Insights to look at hashtags that are already driving traffic to your posts. Insights will show you how many impressions you received from hashtags for that particular post.


3. Caption Optimization Using Keywords

 We must include keywords in every piece of content in our Instagram SEO strategy. However, if you want your posts to be found for both hashtags and general searches, you must be careful about the relevance of your keywords.

The Instagram Explore page algorithm recognizes how certain accounts are relevant to one another based on the keywords used in bios, names, and usernames, as well as captions.

4. Images should have alt text

Alt text on Instagram is equivalent to alt text on a website. It is simply a text or description of an image or video that labels the content as approachable to those with visual impairment. If the photo fails to load due to an error, it also displays a text version of the content.

It has the advantage of assisting Instagram in better understanding what’s in your content and, as a result, whether it’s relevant to a specific search.

With the assistance of a screen reader, Instagram uses object recognition technology to generate an automatic description of each photo. This content also informs the Instagram algorithm and search results about the subject matter of your photo.

Follow these steps to add alt text

  1. At the bottom of the screen where you write your caption, go to Advanced Settings.
  2. Select Advanced Settings.
  3. Select the option Write Alt text and enter a description of the photo using relevant keywords.

If you need to change the alt text of an existing photo, do the following:

  1. Open the photo;
  2. Select the three dots icon
  3. Select the Edit option.
  4. The Alt text option can be found at the bottom of the right side of the photo.
  5. After you’ve entered it, confirm it with a blue checkmark.

5. Enhance Tagging

Another method for increasing Instagram discoverability is through tagging. Others will be able to click through to our friends’ profiles if we tag our posts with their names. So, by tagging, we have a good chance of expanding our reach.