Archive for July, 2020

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Correlation between organic search and paid ads
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In many companies, the SEO team that focuses on organic search and the paid search team that runs PPC campaigns are completely separate departments. Both can also run parallel to each other. In some scenarios, they might run competing with one another. The Interplay Between organic search and paid ads Many aspects of online advertising prove that […]

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9 Benefits of Local SEO for Your Local Business (2020)
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Much like regular SEO, local SEO is a series of strategies or actions that are designed to improve your visibility on search engines such as Google when people close to your physical location perform a search. Moreover, SEO improves sales by building online visibility. This is done by creating content using relevant keywords. This may […]

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Impact of digital marketing in the pharmaceutical industry
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Digital marketing increases the competency of your pharmaceutical businesses. Well-planned content, effective marketing strategy, and targeted delivery attract more customers to the pharma sector. Using an efficient digital marketing strategy, any firm can compete with other players in the pharma sector, irrespective of its size. Digital marketing allows pharmaceutical firms to measure the impact of [...]
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Advantages of Google Ads for small business in 2020
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Google Ads is one of the most beneficial modes of advertising and marketing online which is accessible for any type of business organization regardless of their size and services. It caters to a better outreach from the start even if you have a small business or you are amateur in the industry. Let’s explore some […]

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